Underneath It All

I was in need of a new bra and gap.com no longer carried my size so I decided to head to Lane Bryant for a fresh start.

My thought process...I could always order them online or get them in store...I didn't have to weed through all of the cute colors and prints just to find out that the bra I'm after doesn't come in my size...and in all honesty I had heard good things about Cacique, their intimates line.

Smooth Balconette Bra
Available Here

Smooth Balconette Bra
Available Here

I fell in love with the Smooth Balconette Bra...one in nude and one in black as a staple. But I think it's important to say that I was wearing the wrong size...I'm sure you've heard that most people wear the wrong size.
  
After being measured and trying on a few options I left my local Lane Bryant wearing one of my new bras...the sales associate was kind enough to remove the security tag and meet me at the register to pay.  Before leaving I asked to throw out my old bra...I would have burned it if I could...I never realized how uncomfortable it was until I had one that fit correctly!

The importance of the right undergarments that fit properly...well it's key ladies.  That means no bras with bumpy lace material under a form fitting top...do you really want your boobs looking like they have cellulite?!

Happy Shopping!

A New Online Shop

It's no secret that much of the marketplace is missing out on a big piece of the pie by not offering women's plus apparel.  As someone who's been working in the industry now for 13 years it's still hard to look at the lost opportunity that businesses knowingly choose not to take part in. 

I'm proud to say that an old coworker and friend of mine, who decided corporate life wasn't for her, has successfully launched her website... Jennifer, along with her sister Cynthia have been successfully running seedstore now for more than two years.  That success has offered them the opportunity to launch their new web store where they offer women's plus apparel!!!

Available Here

Available Here

Available Here

Available Here

The sisters opened their store knowing that down the line they would offer women's plus...they hope it will soon become a large part of their business as the end goal is to bring in the hard to find in plus apparel...but that all depends on the success of her current plus offerings.  I want this to be a success for them in hopes that they'll offer amazing lines like 17Sundays, Ashley Nell Tipton, CABIRIA...and many...many more!

So...shop seedstore online...like them on facebook...tell all of your friends...and let Jennifer and Cynthia know about all of the other plus designers you would love to buy from seedstoresf.com!

XO,

Lanaé